How do I get more customers into my retail store?

We use the Zenith Method™ to help you increase visibility, attract the right foot traffic, and turn browsers into buyers. Most of our clients see an increase in traffic within weeks of implementing the strategy.

What kind of retailers do you work with?

I coach independent retailers across the UK — from gift shops and clothing boutiques to lifestyle stores and homeware brands. If you run a physical store or sell in-person and want more sales, I can help.

Do I need a big budget to grow my retail business?

No. Most of my clients grow without spending heavily on ads. We focus on connection, storytelling, customer experience, and systems that increase sales organically and sustainably.

What makes Samuel Chapman different from other business coaches?

I’ve built and sold multiple six-figure businesses, including brick-and-mortar stores, and I specialise in real-world retail, not theory. My coaching is personal, practical, and proven — rooted in results, not fluff.

EPISODE:

Retail Sales Strategies: 5 Signs Most Shops Miss (The Customer Clarity Code™)

Hello! I'm Samuel Chapman.

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

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Most retailers are leaking money every single week because they’re just guessing what customers want.

One shop owner I spoke with recently wasted thousands of pounds on stock that never sold.

Why? Because they never asked their customers what they actually wanted to buy.

The truth is, your customers are giving you signals every single day, if you know how to spot them.

Learn to read those signals and you’ll unlock powerful retail sales strategies that grow your revenue without working longer hours or discounting heavily.

In this post, I’ll walk you through my Customer Clarity Code™, The 5 proven steps to understand what your customers really want, so you can stop guessing and start increasing sales with confidence.

Why Most Retailers Get Sales Strategies Wrong

When I ask retailers what their strategy is, most tell me:

“We post about new stock.”
“We rely on footfall.”
“We hope our products sell themselves.”

That’s not a strategy, that’s a gamble.

The most successful retailers don’t rely on guesswork. They use systems, data, and customer feedback to design retail sales strategies that consistently bring results.

When you get this right, you’ll:

Reduce wasted money on stock that doesn’t sell.
Increase conversion rates on the shop floor and online.
Create loyal customers who buy again and again.
Stop relying on discounts to shift products.

This is where the Customer Clarity Code™ comes in.

Step 1: Stop Guessing, Start Asking

One of the biggest mistakes retailers make is assuming they know what their customers want.

But assumptions cost you money.

The solution: Ask, don’t guess.

Practical ways to do this:

Survey 10 customers per week. Use checkout chats, Instagram polls, or a simple email form.
Mix face-to-face with anonymous surveys. Some customers will only be honest when they can share feedback privately.
Ask specific questions. “What did you love?” “What nearly stopped you buying?” “What would you like us to stock next?”

When you commit to asking weekly, you’ll quickly uncover patterns that shape smarter stock choices and promotions.

Step 2: Validate Purchase Ideas with Data

Even with feedback, you need to back up your decisions with data.

Too many shop owners buy bulk stock on gut instinct... then end up slashing prices when it doesn’t move.

Here’s how to validate every product idea before committing:

Check your purchase history. What’s consistently selling well?
Review competitor stores. Look at their bestsellers and read customer reviews.
Scan Google Trends and Pinterest Trends. See what’s growing in popularity.
Test before scaling. Bring in 20 units, track results, then order 200 if it performs.

By combining customer input with hard numbers, you’ll avoid expensive mistakes and stock more of what your customers already want.

Step 3: Use Your Retailer’s Gift

As a retailer, you’ve got something Amazon never will: face-to-face access to your customers.

Pay attention to the questions shoppers ask. They’re not just chit-chat, they’re buying signals.

Common ones include:

“What’s new in?”
“Do you have this in another size?”
“When will this be back in stock?”

Each question tells you something about demand. If multiple customers are asking the same thing, that’s your cue to take action.

Examples:

If they’re asking about sizes, your retail shop management system should track which sizes sell fastest so you can stock more of them.
If they’re asking “what’s new?”, make sure new arrivals are highly visible with signage and displays.

Step 4: Focus on Your Core Customer

Remember these numbers... 20% of your customers drive 80% of your sales.

If you want predictable growth, focus on understanding and serving that top 20%.

How to do it:

Track who your best customers are in your retail shop management system.
Look at what they buy, how often they shop, and why.
Reward them with tailored offers, early access, or personalised service.

When your best customers feel valued, they’ll not only spend more, they’ll refer others like them. This creates a steady stream of loyal, profitable shoppers.

Step 5: Pinpoint the Pain

Finally, find and fix the pain points costing you sales.

Every shop has them:

Long queues
Out-of-stock sizes
Poor displays
Slow checkout
Lack of staff engagement

How to pinpoint pain:

Ask your customers directly.
Read competitor reviews online.
Walk your shop floor like a mystery shopper.

Fixing one major frustration can increase loyalty overnight and stop customers drifting to competitors.

Bonus: Go Deeper with The Retail Growth Hub

Want to put these strategies into practice? Inside my free community, The Retail Growth Hub you’ll find:

Exclusive videos and workbooks
Challenges like “Turn Browsers into Buyers”
Templates and resources to improve your store immediately
My free guide: 100 Ways to Get Your Products in Front of More Customers
Direct access to me for feedback on your strategies

It’s completely free (at the moment), and it’s where I help independent retailers implement these ideas every single week.

👉 Join The Retail Growth Hub here

The Customer Clarity Code™

Here’s the recap of the 5 signs most retailers miss:

Ask instead of guess
Validate ideas with data
Listen to buying signals
Focus on your best customers
Fix pain points fast

When you follow the Customer Clarity Code™, you’ll stop wasting money and start building retail sales strategies that grow profitably and predictably.

The next move is yours:

Which of these steps will you try first?

[Join The Retail Growth Hub Free Today ]

Have a great day,

Samuel Chapman

Retail Growth Coach

@productcoachsam

[email protected]

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman

EPISODE: