How To Boost Sales

If your store sales have stalled, footfall is unpredictable, or you’re working harder than ever but not seeing the return, you’re not alone.

The good news? Boosting sales doesn’t always mean working longer hours or chasing more customers. It’s about attracting the right customers, maximising the value of every sale, and building a business that keeps them coming back.

I’m Samuel Chapman, UK Retail Business Coach, author of Sell Smarter, Not Harder, and host of The Abundant Business Podcast.

I help brick-and-mortar retail store owners attract more customers, boost sales, and build confident teams without relying on endless discounts or burning themselves out.

Want a tailored plan for your store?
Book your free discovery call today and let’s map out your fastest route to more customers and higher sales.

1. Boost Sales by Attracting More of the Right Customers

One of the biggest mistakes I see is retailers chasing any footfall instead of focusing on quality footfall.

Because not every person who walks past your store is your customer, and chasing the wrong people wastes time, energy, and money.

Here’s how to attract high-value customers who actually spend money:

• Optimise your Google Business Profile
  Keep your profile updated with high-quality photos, keyword-rich descriptions, accurate opening hours, and posts about new products and events. Google is still the number one way people find local stores, use it to your advantage.

• Create local buzz with partnerships
  Collaborate with nearby complementary businesses for joint promotions or pop-up events. For example, a homeware store could partner with a local coffee shop for a “Shop & Sip” weekend.

• Host in-store events
  Themed evenings, workshops, and VIP previews are fantastic ways to attract the exact type of customer you want.

• Get visible in your community
  Sponsor local events, contribute to local publications, and use targeted Facebook & Instagram ads to reach people within a set radius.

Quick Win:
Take 15 minutes today to update your Google Business Profile with fresh photos, a keyword-rich description, and your latest offers. This alone can make a difference in how many high-intent shoppers find you.

3. Increase Your Average Order Value (AOV)

If you want to boost sales fast without needing extra customers, increasing your AOV is the quickest route.

Here’s how:

• Bundling & Upselling
  Offer natural add-ons that enhance the main purchase. If a customer buys a candle, suggest a matching holder or matches.

• Tiered Pricing
  Create “good, better, best” options. Many customers will naturally choose the middle or top tier.

• Cross-Merchandising
  Place complementary products together, it sparks ideas and increases basket size.

• Incentives for Spending More
  Offer free gift wrapping or a small bonus for purchases over a set amount.

• Social Proof on Higher-Priced Items
  Use reviews, “as seen in” mentions, or staff recommendations to make premium products feel like the obvious choice.

Quick Win:
Review your top 10 best-selling products and identify at least one complementary item to suggest alongside each sale.

4. Build Repeat Business & Loyalty

Boosting sales isn’t just about new customers, it’s about turning one-time buyers into regulars.

Why loyalty matters:
According to research, increasing customer retention rates by just 5% can increase profits by 25% to 95%.

Retailer loyalty strategies that work:

• Loyalty Programmes with Real Value
  Instead of generic points systems, offer experiences or rewards that truly matter to your ideal customer.

• Personalised Follow-Ups
  Send a thank-you email after a purchase. Invite them to an exclusive preview night or VIP event.

• Seasonal “Just for You” Offers
  Create limited-time bundles or early access for loyal customers.

• Community Building
  Create a sense of belonging by remembering customer names, ask about past purchases, and celebrate milestones.

Quick Win:
Start a “VIP List” and offer them exclusive access to your next product launch or event.

5. Review & Refine Your Sales Systems

Consistent sales growth comes from consistent sales systems.

Steps to tighten your systems:

• Track Your KPIs Weekly
  Monitor footfall, conversion rate, and average order value.

• Plan Promotions in Advance
  Map out seasonal campaigns and events so you’re not scrambling last minute.

• Staff Sales Training
  Regular roleplay and product knowledge updates keep your team sharp.

• Merchandising Reviews
  Refresh displays regularly to keep the store feeling new and inviting.

Quick Win:
Schedule a monthly “store performance review” to assess what’s working and what needs changing.

Your Sales Boosting Action Plan

WEEK 1 – Increase Customer Traffic

Goal: Attract more of the right people into your store.

1. Update Google Business Profile 

2. Create a “Come See Us” Social Post
3. Collaborate Locally
4. Window Display Refresh

WEEK 2 - Improve Conversion Rate

Goal: Turn more browsers into buyers.

1. Review Store Layout
2. Upgrade Signage
3. Train Staff on Engagement Hooks
4. Introduce Social Proof at Point of Sale

WEEK 3 - Increase Average Order Value (AOV)

Goal: Sell more per transaction without being pushy.

1. Create Product Bundles
2. Add an Impulse Buy Area
3. Offer a Spend Incentive
4. Cross-Merchandise Displays

WEEK 4 - Build Repeat Business

Goal: Get customers coming back faster.

1. Launch a Simple Loyalty Programme
2. Collect Customer Emails at Checkout
3. Follow-Up Emails
4. VIP Event Invite 

Want a tailored plan for your store?

You don’t have to guess at how to boost sales, I can walk into your business (virtually or in-person), identify your hidden sales leaks, and give you a proven, step-by-step strategy.

🎯 Book a free discovery call with me here

And start attracting more customers, boosting your sales, and building a business you love running.

FAQ's You Might Still Be Wondering

Why Choose Samuel Chapman Retail Coach?

With over a decade of hands-on experience growing small businesses, I’ve helped shop owners go from overlooked and underpaid to profitable, confident, and in control.

Whether you run a boutique, lifestyle store, gift shop or something in between, I know what it’s like to feel stuck despite working hard.

My methods are built around strategy, not guesswork and I’ve worked with over 100 retail business owners to:

✔️ Attract more footfall without relying on discounts
✔️ Increase return customers and average order value
✔️ Clarify their store’s message and improve customer experience
✔️ Feel proud of the business they’ve built again

If you’re ready to transform the way your store performs, it starts with a conversation.

How Samuel Can Help You