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Retail Business Coach for Product-Based Business Owners Who Want Consistent Sales
Struggling to get your products seen and sold?
This 1:1 retail coaching is your step-by-step path to visibility, confidence, and growth.

Welcome to Samuel Chapman | Retail & eCommerce Business Coaching
If you’re a product-based business owner or small retail brand trying to grow your sales but feeling stuck, you’re in the right place.
I offer 1:1 coaching for retail and product businesses ready to attract more customers, increase their average order value, and create a profitable, sustainable business... without guesswork.
BOOK YOUR FREE DISCOVERY CALLYou're Not Lazy. You're Not Lost. You're Just Overloaded.
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You're juggling marketing, packaging, stock, customer service, and social media. You're posting, promoting, and praying it pays off… but it still feels like you're invisible.
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Sound familiar?
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“I’m showing up, but nobody’s buying.”
“I don’t know what’s working and what’s wasting my time.”
“I want to grow but I have no idea what to focus on.”
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You don’t need more hacks.
You need a plan and someone in your corner who’s done this before.Â
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Imagine This Instead...
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Waking up with a clear focus on what to do to grow your product sales
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Knowing exactly what to say, where to show up, and how to attract the right customers
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Having support from someone who’s built a 6-figure retail brand and helped hundreds of small business owners do the same
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Seeing consistent sales, better customer engagement, and a business that feels fun again
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That’s what happens when you stop guessing and start working with someone who gets it.
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Book Your Free Discovery CallMeet Retail & eCommerce Coach: Samuel Chapman
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 I’ve built multiple successful product businesses from the ground up, starting with zero audience and a whole lot of doubt.
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Now, I help product-based business owners like you take control of your growth.
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I’m not just here to coach.
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I’m here to show up with you every step of the way with real strategies, tough-love truth, and tailored support that actually works.
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You don’t need more noise. You need focus.
That’s what I bring.
What You Get in 1:1 Retail & eCommerce Consulting
A personalised strategy tailored to your business, goals, and products
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Clear, actionable steps to increase visibility, attract better customers, and boost sales
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Weekly support and check-ins to keep you on track and out of overwhelm
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Telegram access for quick feedback and guidance between sessions
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A proven product business growth framework customised to you Â
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Book Your Free Discovery CallIs This Right for You?
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You sell physical products and want more consistency in your sales
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You’re tired of trying to figure it all out alone
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You’ve built something special but it’s not where you know it could be
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You’re ready for structure, clarity, and results, not more busywork
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This isn’t for you if you’re not ready to take action.
But if you are? I’ll meet you at the starting line.
Client Transformations
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“Before working with Sam, I was burnt out and barely getting any sales. Now? I’ve had my best sales month ever, I finally understand my customers, and for the first time I feel like a business owner, not just a maker.”
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- Chanelle, Jewellery Business Owner
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"Sam is patient, very knowledgeable, empathic and able to cut through all the what ifs that are going on in my head so that we set a strategy each week with purpose and direction."Â
- Claire, Bag Business Owner
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Book Your Free Discovery Call