How do I get more customers into my retail store?

We use the Zenith Method™ to help you increase visibility, attract the right foot traffic, and turn browsers into buyers. Most of our clients see an increase in traffic within weeks of implementing the strategy.

What kind of retailers do you work with?

I coach independent retailers across the UK — from gift shops and clothing boutiques to lifestyle stores and homeware brands. If you run a physical store or sell in-person and want more sales, I can help.

Do I need a big budget to grow my retail business?

No. Most of my clients grow without spending heavily on ads. We focus on connection, storytelling, customer experience, and systems that increase sales organically and sustainably.

What makes Samuel Chapman different from other business coaches?

I’ve built and sold multiple six-figure businesses, including brick-and-mortar stores, and I specialise in real-world retail, not theory. My coaching is personal, practical, and proven — rooted in results, not fluff.

What Problem Does My Business Solve?

Understanding Customer Pain Points, How to Define My Business Problem

What Problem Does My Business Solve? A Guide for Product-Based Business Owners

Every successful business solves a problem. Whether you run an e-commerce store, brick-and-mortar shop, or market stall, your business exists to fill a gap in the market. But have you ever asked yourself: What specific problem does my business solve? or Why do customers choose my product over competitors?

Understanding the problem your business solves is the key to attracting the right customers, increasing sales, and standing out from the competition.

I'm Samuel Chapman – Small Business Coach, and I help product-based business owners refine their brand messaging, customer targeting, and sales strategies by identifying the core problem their products solve.

In this guide, I’ll walk you through how to define your business’s unique problem-solving value and how to use it to drive growth and sales.

How to Identify the Problem Your Business Solves

1. Start with Your Customer’s Biggest Pain Points

What frustrations do your ideal customers have?
What challenges do they face when trying to buy a product like yours?
How does your product make their life easier or better?

2. Understand What Makes Your Product Unique

Does your product save customers time, money, or effort?
Is it better quality, more convenient, or more sustainable than alternatives?
What is the emotional benefit your customers experience?

3. Ask Your Existing Customers

Why did they buy from you instead of a competitor?
What words do they use to describe your product?
What specific problem did your product solve for them?

4. Compare Your Business to Competitors

What gap exists in the market that competitors aren’t filling?
How can your product provide a superior experience?
Is there an underserved audience you can target?

5. Define Your Business in One Sentence

Example: “My business helps [target audience] solve [specific problem] by providing [your product].”
Example: “We help busy parents find high-quality, sustainable kids’ clothing that lasts.”

Need help defining your business’s unique value? Book a free discovery call today! Book Now

Examples of Problem-Solving for Product-Based Businesses

For E-Commerce Businesses

Problem: Customers struggle to find stylish, affordable clothing that fits well.
Solution: Your online boutique offers high-quality, size-inclusive fashion at fair prices with easy returns.

For Brick-and-Mortar Shops

Problem: Shoppers want a personalised, hands-on experience they can’t get online.
Solution: Your store provides expert advice, custom fittings, and in-person styling sessions.

For Market Stall Sellers

Problem: Customers want unique, handcrafted products they can’t find in mainstream stores.
Solution: Your stall offers one-of-a-kind, artisan-made products with a personal touch.

Want to refine your business positioning? Book a free discovery call today! Book Now

Common Questions About Defining Your Business Problem

1. Why Is It Important to Know What Problem My Business Solves?

It helps you market more effectively.
It makes it easier to attract the right customers.
It sets you apart from competitors.

2. How Do I Know If My Product Is Solving the Right Problem?

Check if customers keep coming back.
Read reviews and testimonials.
Survey your audience to ask for direct feedback.

3. Can My Business Solve More Than One Problem?

Yes! But focus on one main problem to ensure clear messaging.
Additional benefits can be used as secondary selling points.

4. What If My Product Isn’t Selling?

Reassess whether your messaging clearly explains the problem you solve.
Ensure your product is marketed to the right audience.
Improve your customer experience to increase trust and conversions.

Need expert advice to refine your business message? Book a free discovery call today. Book Now

Who is Samuel Chapman?

Samuel Chapman is a leading business coach for product-based businesses, helping e-commerce entrepreneurs, retail store owners, and market stall sellers build strong, profitable brands. After scaling his own businesses to multiple-six figures, he now teaches small business owners how to position their products effectively, attract the right customers, and create sustainable success.

If you want expert coaching to grow your product-based business, book a free discovery call today.

Book Your Free Discovery Call Here

Claim Your Extra FREE Resources Here

Discover Samuel's Book Sell Smarter, Not Harder, Proven Strategies to Get Your Products Seen & Sold