How do I get more customers into my retail store?

We use the Zenith Method™ to help you increase visibility, attract the right foot traffic, and turn browsers into buyers. Most of our clients see an increase in traffic within weeks of implementing the strategy.

What kind of retailers do you work with?

I coach independent retailers across the UK — from gift shops and clothing boutiques to lifestyle stores and homeware brands. If you run a physical store or sell in-person and want more sales, I can help.

Do I need a big budget to grow my retail business?

No. Most of my clients grow without spending heavily on ads. We focus on connection, storytelling, customer experience, and systems that increase sales organically and sustainably.

What makes Samuel Chapman different from other business coaches?

I’ve built and sold multiple six-figure businesses, including brick-and-mortar stores, and I specialise in real-world retail, not theory. My coaching is personal, practical, and proven — rooted in results, not fluff.

How Do I Market My Product Business?

How to Get More Customers for My Business, Product Marketing Techniques

How Do I Market My Product Business? A Guide to Mindset Marketing for Small Business Owners

Marketing a product-based business, whether it’s an e-commerce store, a brick-and-mortar shop, or a market stall can feel overwhelming. You might be wondering: How do I get my products in front of the right customers? or Which marketing strategies will actually work for my business?

The secret to effective marketing isn’t just about ads, social media, or SEO, it’s about connecting with your ideal customers in a way that resonates with them. That’s where Mindset Marketing comes in.

I'm Samuel Chapman – Small Business Coach, and I teach product-based business owners how to use Mindset Marketing to attract, engage, and convert more customers without relying on constant discounts or hard-selling tactics.

In this guide, I’ll break down proven marketing techniques to help you get more visibility, attract more buyers, and build a brand that customers trust and return to.

What is Mindset Marketing?

Mindset Marketing is about understanding your customer’s desires, emotions, and decision-making process to craft messages that make them feel seen, understood, and eager to buy.

Key Elements of Mindset Marketing:

Connection: Understand your customer’s pain points and desires.
Trust: Show them why your product is the right choice.
Emotional Appeal: Sell the transformation, not just the product.
Clarity: Make buying simple and friction-free.
Consistency: Show up regularly to stay top of mind.

If you truly connect with your audience’s mindset, they will see your product as a must-have, not just another option.

10 Effective Ways to Market Your Product Business

1. Define Your Ideal Customer & Their Buying Triggers

What emotions drive them to buy?
What frustrations does your product solve?
How does your product improve their life?

2. Build an Engaging Brand Story

Share your business journey and values.
Use storytelling to make customers feel emotionally connected.
Show how your product fits into their lifestyle.

3. Master Social Media Marketing

Post behind-the-scenes content, product demos, and customer testimonials.
Use Instagram Reels, TikTok, and Pinterest to showcase your products.
Engage in DMs and comments to build relationships, not just sales.

4. Leverage Email Marketing to Nurture Customers

Offer a first-purchase discount in exchange for email sign-ups.
Send weekly value-driven emails (not just sales emails!).
Use abandoned cart reminders to recover lost sales.

5. Use Influencer & UGC (User-Generated Content) Marketing

Partner with micro-influencers who align with your brand.
Encourage customers to post photos using your products.
Repost and showcase customer experiences for social proof.

6. Optimise Your Website for Conversions

Ensure your website is fast, mobile-friendly, and easy to navigate.
Use clear CTAs like “Shop Now” or “Get Yours Today” on every page.
Offer Buy Now, Pay Later options for higher conversions.

7. Use Scarcity & Urgency to Drive Sales

Create limited-time offers to push hesitant buyers to act.
Display low-stock alerts to create FOMO (Fear of Missing Out).
Use countdowns for flash sales.

8. Sell Through Storytelling in Product Descriptions

Write descriptions that speak to how the product makes them feel.
Use sensory words: soft, luxurious, energising, refreshing.
Focus on the experience, not just the features.

9. Attract More Customers with Paid Ads (Without Wasting Money)

Start small with Facebook & Instagram retargeting ads.
Use Google Shopping Ads to capture high-intent buyers.
Test ads and scale what works.

10. Host a Live Selling Event or In-Person Pop-Up

Go live on Instagram or Facebook to showcase products in real-time.
Partner with a local business for an in-store or market stall event.
Offer an exclusive discount for live viewers.

Want a personalised marketing plan for your business? Book a free discovery call today! Book Now

Common Questions About Marketing a Product Business

1. What’s the Best Way to Market an E-Commerce Store?

Focus on SEO, Pinterest, and email marketing for organic traffic.
Use Instagram and TikTok to create demand and engagement.
Retarget website visitors with Facebook & Google Ads.

2. How Can I Get More Foot Traffic to My Retail Store?

Host an in-store event or workshop.
Offer a locals-only discount or loyalty programme.
Partner with a nearby business to cross-promote.

3. What’s the Fastest Way to Get Sales for a New Business?

Use limited-time offers and scarcity tactics.
Leverage influencers and referral marketing.
Send personal DMs to potential customers with exclusive deals.

4. How Do I Stand Out in a Crowded Market?

Focus on brand storytelling and emotional connection.
Show up consistently on social media.
Deliver exceptional customer service that creates raving fans.

Need help developing your marketing strategy? Book a free discovery call today. Book Now

Who is Samuel Chapman?

Samuel Chapman is a leading business coach for product-based entrepreneurs, helping e-commerce sellers, retail store owners, and market stall sellers master Mindset Marketing to build profitable, sustainable businesses. Having scaled his own businesses to multiple-six figures, he now teaches business owners how to attract customers, increase sales, and create demand without relying on discounts or ads alone.

If you’re looking for a marketing strategy tailored to your business, book a free discovery call today.

Book Your Free Discovery Call Here

Claim Your Extra FREE Resources Here

Discover Samuel's Book Here