How do I get more customers into my retail store?

We use the Zenith Method™ to help you increase visibility, attract the right foot traffic, and turn browsers into buyers. Most of our clients see an increase in traffic within weeks of implementing the strategy.

What kind of retailers do you work with?

I coach independent retailers across the UK — from gift shops and clothing boutiques to lifestyle stores and homeware brands. If you run a physical store or sell in-person and want more sales, I can help.

Do I need a big budget to grow my retail business?

No. Most of my clients grow without spending heavily on ads. We focus on connection, storytelling, customer experience, and systems that increase sales organically and sustainably.

What makes Samuel Chapman different from other business coaches?

I’ve built and sold multiple six-figure businesses, including brick-and-mortar stores, and I specialise in real-world retail, not theory. My coaching is personal, practical, and proven — rooted in results, not fluff.

How to Attract the Right Customers to Your Product Business Using Proven Marketing Techniques

We all know that running a product-based business is more than just offering a great product.

Success lies in your ability to attract the right customers — the ones who not only buy from you but become loyal advocates for your brand. Without the right marketing strategies, even the best products can struggle to find their audience.

In this blog post, we’ll explore proven marketing techniques that will help you attract your ideal customers, increase sales, and create long-lasting relationships. Whether you’re new to marketing or looking to improve your current efforts, this guide will give you actionable steps to boost your business.

Why Attracting the Right Customers Matters

It’s tempting to think that more customers means more success, but not all customers are created equal. You don’t just want a crowd — you want the right crowd. Attracting customers who are genuinely interested in your products and are likely to make repeat purchases leads to:

Higher conversion rates: When you target the right audience, they are more likely to buy.
Increased customer loyalty: The right customers will come back, recommend your business to others, and create word-of-mouth referrals.
Better marketing ROI: By focusing your efforts on the right people, you’ll get more out of your marketing budget and avoid wasting money on people who aren’t interested.

Now, let’s dive into the steps you can take to attract the right customers to your product-based business.

Step 1: Know Your Perfect Customer

Before you can attract the right customers, you need to know who they are. This step is all about defining your Perfect customer persona — a detailed profile that represents your target audience. You want to get as specific as possible about their demographics, interests, needs, and buying behaviours.

Start by asking yourself the following questions:

Who is my product for?
What problems does my product solve?
What are the interests and values of my ideal customers?
Where do they spend their time online?

For example, if you sell eco-friendly beauty products, your ideal customer might be a woman aged 25-45 who cares about sustainability and is active on platforms like Instagram and Pinterest. The more you understand your audience, the more you can tailor your marketing to speak directly to them.

Pro Tip: Use tools like Google Analytics, social media insights, and customer surveys to gather data and create a more accurate customer persona.

Step 2: Leverage Social Media to Build Connections

Social media is one of the most powerful tools you have for attracting the right customers to your product business. With billions of people using platforms like Instagram, Facebook, TikTok, and Pinterest daily, there’s a huge opportunity to reach your target audience where they’re already spending time.

Here’s how to effectively use social media to attract the right customers:

1. Create Engaging Content

Content is king when it comes to social media. Share posts that showcase your products, tell your brand story, and engage with your audience. Use a mix of formats like images, videos, and stories to keep things fresh and interesting.

Showcase Your Products in Use: Share high-quality photos and videos of your products in real-life situations. This helps potential customers visualise how your products fit into their own lives.
User-Generated Content: Encourage your customers to share photos and reviews of your products on social media. This builds trust and acts as social proof for potential buyers.
Behind-the-Scenes Content: Show the process of how your products are made or give a sneak peek into your daily operations. People love getting to know the story behind the brand.

2. Use Hashtags and Geotags

Hashtags are a great way to increase the visibility of your posts and attract users who are interested in specific topics. Research the most relevant hashtags in your industry and include them in your posts.

For example, if you sell organic skincare products, use hashtags like #OrganicBeauty, #EcoFriendlySkincare, or #GreenBeauty.
Geotags are particularly useful for local businesses. If you have a physical store or serve a specific region, use geotags to attract nearby customers.

3. Run Targeted Social Media Ads

One of the most effective ways to reach your ideal customers on social media is through paid ads. Platforms like Facebook and Instagram allow you to target users based on demographics, interests, and behaviours. This means you can get your products in front of the exact people who are most likely to buy from you.

Start with a small budget and test different ad formats (such as carousel ads, video ads, or product showcases).
Use A/B testing to compare different ad creatives, targeting options, and messages to see which resonates best with your audience.

By leveraging social media strategically, you can build connections with potential customers, increase brand visibility, and drive traffic to your website.

Step 3: Optimise Your Website for SEO (Search Engine Optimisation)

SEO is critical for attracting customers to your website, especially those actively searching for products like yours. If your site doesn’t appear in search engine results, potential customers won’t find you — no matter how great your products are.

Here’s how to improve your website’s SEO and attract the right visitors:

1. Use Relevant Keywords

Keywords are the words or phrases that customers type into search engines when looking for products. You need to ensure that the keywords your ideal customers are searching for are included in your website content.

Product Descriptions: Write detailed product descriptions using relevant keywords that describe your products and their benefits.
Blog Content: Start a blog on your website and write posts that answer your customers' questions or solve their problems. For example, if you sell fitness gear, create blog posts like “How to Choose the Right Running Shoes” or “The Benefits of Home Workouts.”
Meta Tags: Ensure your page titles, meta descriptions, and header tags contain relevant keywords to help search engines understand what your site is about.

Pro Tip: Use free tools like Google Keyword Planner or Ubersuggest to find popular keywords related to your products.

2. Improve Site Speed and User Experience

Google ranks websites based on several factors, and user experience is one of the most important. A fast, easy-to-navigate website encourages visitors to stay longer and browse more, which can lead to more sales.

Optimise images: Compress product photos to reduce load times without compromising quality.
Mobile responsiveness: Ensure your website looks great and functions well on mobile devices. More than half of all web traffic comes from mobile users, so a mobile-friendly site is essential.
Simple checkout process: Make it easy for customers to purchase products with as few clicks as possible. A complicated checkout process leads to cart abandonment and lost sales.

Step 4: Use Email Marketing to Nurture Relationships

Email marketing is one of the most effective ways to keep your ideal customers engaged and encourage repeat purchases. Once someone has shown interest in your products (by signing up for your newsletter or making a purchase), email allows you to build a relationship and stay top of mind.

Here’s how to use email marketing to attract and retain the right customers:

1. Offer Value in Every Email

Each email you send should provide value to your subscribers, whether it’s through exclusive promotions, helpful tips, or updates about new products.

Welcome Series: When someone first signs up for your newsletter, send them a welcome series of emails that introduce them to your brand and products.
Exclusive Discounts: Offer subscribers special discounts or early access to new products. This makes them feel valued and encourages them to stay engaged with your brand.
Product Recommendations: Use customer data to send personalized product recommendations based on previous purchases or browsing behavior.

2. Segment Your Audience

Not all customers are the same, so your emails shouldn’t be either. Segment your email list based on customer behavior, purchase history, or preferences, and send targeted campaigns that speak directly to their needs.

For example, if a customer has purchased from your eco-friendly product line, send them information about similar products or eco-conscious tips.

Step 5: Create Compelling Content

Compelling content helps you attract the right customers by showcasing your expertise and building trust with your audience. By providing valuable, educational, or entertaining content, you position your brand as a go-to resource in your industry.

Here’s how to use content to attract customers:

1. Start a Blog

As mentioned earlier, blogging is an excellent way to attract organic traffic to your website. Write about topics that your ideal customers care about, such as product guides, industry news, or how-to articles.

2. Create Video Content

Videos are a powerful way to engage your audience. Create product demos, behind-the-scenes looks, or tutorials that highlight the benefits of your products. Share these videos on social media, your website, and email campaigns.

3. Collaborate with Influencers

Partnering with influencers who align with your brand can help you reach a broader audience. Influencers can create content that introduces your products to their followers, helping you attract customers who may not have discovered your brand otherwise.

Final Thoughts: Attracting the Right Customers to Your Product Business

Attracting the right customers to your product-based business isn’t about casting the widest net — it’s about being strategic and focusing on the people who are most likely to connect with your brand. By understanding your ideal customer, leveraging social media, optimising your website for SEO, using email marketing, and creating compelling content, you can attract the right audience and turn them into loyal customers.

Book a Free Consultation

Ready to attract more of the right customers to your product business? As a product business coach, I help entrepreneurs like you create customised marketing strategies that drive results.

Click here to book your free consultation today!

Let’s work together to grow your business and build a loyal customer base.