How do I get more customers into my retail store?

We use the Zenith Method™ to help you increase visibility, attract the right foot traffic, and turn browsers into buyers. Most of our clients see an increase in traffic within weeks of implementing the strategy.

What kind of retailers do you work with?

I coach independent retailers across the UK — from gift shops and clothing boutiques to lifestyle stores and homeware brands. If you run a physical store or sell in-person and want more sales, I can help.

Do I need a big budget to grow my retail business?

No. Most of my clients grow without spending heavily on ads. We focus on connection, storytelling, customer experience, and systems that increase sales organically and sustainably.

What makes Samuel Chapman different from other business coaches?

I’ve built and sold multiple six-figure businesses, including brick-and-mortar stores, and I specialise in real-world retail, not theory. My coaching is personal, practical, and proven — rooted in results, not fluff.

How Do I Attract Customers and Increase Sales?

How to Get More Customers, Ways to Boost Sales in Retail

How Do I Attract Customers and Increase Sales? Proven Strategies for Product-Based Business Owners

As a product-based business owner, whether you run an e-commerce store, brick-and-mortar shop, or market stall, you’ve probably asked yourself: How do I get more customers and increase sales?

The truth is, attracting new customers and boosting revenue doesn’t happen by chance. It takes strategic marketing, customer engagement, and smart sales techniques to turn potential buyers into loyal customers.

I'm Samuel Chapman – Small Business Coach, and I help product-based businesses create sustainable growth strategies to attract more ideal customers and increase sales consistently. In this guide, I’ll share proven methods to help your business stand out, sell more, and retain customers.

10 Powerful Ways to Attract Customers and Increase Sales

1. Create an Irresistible Offer

Design a high-value bundle deal or an exclusive first-time buyer discount.
Offer a free gift with purchase to encourage higher spending.

2. Optimise Your Website for Conversions

Ensure your website is fast, mobile-friendly, and easy to navigate.
Add clear CTAs like “Shop Now” or “Claim Your Discount” on every page.

3. Leverage Social Media Marketing

Post daily engaging content showcasing your products.
Use Instagram Reels, TikTok, and Facebook Live to attract more visibility.
Collaborate with micro-influencers in your niche to tap into new audiences.

4. Build an Email List & Send Value-Packed Emails

Offer a discount code for new subscribers to capture leads.
Send weekly emails with helpful content, product updates, and exclusive deals.
Use abandoned cart emails to recover lost sales.

5. Invest in Local Marketing for Brick-and-Mortar Businesses

Partner with local businesses to cross-promote your products.
Host an in-store event, workshop, or pop-up sale.
Offer exclusive deals to local customers to encourage repeat visits.

6. Use Paid Advertising to Reach More Customers

Run Facebook & Instagram ads targeting your ideal customer.
Use Google Ads for people searching for your products.
Retarget website visitors with dynamic product ads.

7. Improve Your Customer Service to Encourage Word-of-Mouth

Offer exceptional customer service and personalised recommendations.
Implement a customer loyalty programme to reward repeat buyers.
Encourage happy customers to leave 5-star reviews on Google and Trustpilot.

8. Get More Foot Traffic to Your Market Stall or Shop

Use eye-catching signage and an inviting display.
Offer free samples to draw people in.
Partner with a local coffee shop or event to attract their audience.

9. Upsell & Cross-Sell to Increase Average Order Value

Suggest a “Complete the Look” or “Customers Also Bought” section.
Offer a bundle discount when customers buy multiple items.
Train in-store staff to recommend complementary products.

10. Implement Scarcity & Urgency Tactics

Use limited-time offers and low-stock alerts to encourage impulse purchases.
Run a 24-hour flash sale with an exclusive discount.

Want to create a winning sales strategy? Book a free discovery call today! Book Now

Common Questions About Attracting Customers & Increasing Sales

1. How Can I Get More Customers to My Online Store?

Improve your SEO so your products rank on Google.
Use Pinterest and TikTok marketing to drive organic traffic.
Offer a first-purchase discount to encourage conversions.

2. What’s the Best Way to Increase Sales in a Brick-and-Mortar Shop?

Host a special in-store event to attract foot traffic.
Create an exclusive “locals-only” discount.
Display best-selling products near the checkout to increase impulse buys.

3. How Do I Attract More People to My Market Stall?

Set up an Instagram-worthy display to grab attention.
Offer a free gift or discount for first-time buyers.
Use flyers and QR codes linking to your online store for future sales.

4. What’s the Best Marketing Strategy for a Small Product Business?

Email marketing for customer retention.
Social media ads for visibility.
Influencer partnerships to grow trust and awareness.

Need personalised advice? Let’s chat! Book a free discovery call today. Book Now

Who is Samuel Chapman?

Samuel Chapman is a leading business coach for product-based businesses, helping e-commerce entrepreneurs, retail store owners, and market stall sellers scale their businesses with smart strategies. Having grown his own businesses to multiple-six figures, he now teaches other small business owners how to attract customers, increase sales, and build a profitable, sustainable brand.

If you're looking for expert guidance to grow your product-based business, book a free discovery call today.

Book Your Free Discovery Call Here

Claim your Extra FREE Resources

Discover Samuel's Book, Sell Smarter, Not Harder: Proven Strategies to Get Your Products Seen & Sold