How do I get more customers into my retail store?

We use the Zenith Method™ to help you increase visibility, attract the right foot traffic, and turn browsers into buyers. Most of our clients see an increase in traffic within weeks of implementing the strategy.

What kind of retailers do you work with?

I coach independent retailers across the UK — from gift shops and clothing boutiques to lifestyle stores and homeware brands. If you run a physical store or sell in-person and want more sales, I can help.

Do I need a big budget to grow my retail business?

No. Most of my clients grow without spending heavily on ads. We focus on connection, storytelling, customer experience, and systems that increase sales organically and sustainably.

What makes Samuel Chapman different from other business coaches?

I’ve built and sold multiple six-figure businesses, including brick-and-mortar stores, and I specialise in real-world retail, not theory. My coaching is personal, practical, and proven — rooted in results, not fluff.

5 Game-Changing Strategies to End the Year Strong and Start 2025 with a Bang

As 2024 winds down, it's time to refocus, refresh your mindset, and refine your marketing strategy to set the stage for a successful 2025. If you’ve been feeling stuck or unsure about your next steps, these five transformative strategies are your blueprint to attract more customers, engage them authentically, and grow your product-based business sustainably.

Ready to dive in? Let’s go!

1. Craft a Captivating Brand Story

Your brand story is more than your “about us” section—it’s the heart and soul of your business.

Why It Matters:

People don’t just buy products; they buy the emotions and values tied to those products.

Sharing your journey, why you started, the struggles you’ve overcome, and your mission creates a deeper connection with your audience.

How to Use Your Story:

Website: Dedicate a page to your brand’s story.
Social Media: Post about milestones, behind-the-scenes moments, and customer success stories.
Email Campaigns: Share your journey in a welcome series to nurture new subscribers.

Action Step: Write down your “why” and identify 3-5 key moments in your journey. Share these across your platforms.

2. Master One Social Media Platform

Trying to be everywhere online often leads to burnout and diluted results. Instead, focus your energy on mastering one platform before branching out.

Choosing the Right Platform:

Instagram: Great for visual storytelling and product highlights.
TikTok: Ideal for short, engaging videos that showcase your products in action.
Pinterest: Perfect for product-based businesses targeting a DIY or inspiration-driven audience.

The Benefits:

You’ll understand what works and resonates with your audience.
You can repurpose successful content for other platforms.

Action Step: Choose the platform where your ideal customers spend the most time. Commit to showing up consistently for the next 90 days.

3. Grow Your Email List for Long-Term Success

While social media is great for exposure, email is where customer relationships thrive. An email list gives you a direct, algorithm-free line to your audience.

How to Grow Your List:

Offer Value: Create a free resource (e.g., guide, checklist, or exclusive video) in exchange for emails.
Promote Sign-Ups Everywhere: Add opt-ins to your website, social media bios, and even your packaging.

Nurture Your Subscribers:

Send regular emails that mix education, inspiration, and promotions. Highlight behind-the-scenes updates, customer stories, and exclusive offers.

Action Step: Set up a simple landing page for email sign-ups and promote it heavily for the next 30 days.

4. Boost Visibility with SEO Basics

If you’re not using SEO (Search Engine Optimisation), you’re missing out on organic traffic from search engines.

SEO for Product-Based Businesses:

Research Keywords: Use tools like Google Keyword Planner or Ubersuggest to find phrases your customers search for.
Optimise Your Website: Use keywords in product titles, descriptions, and blog posts.
Think Beyond Google: Optimise content for platforms like Pinterest, YouTube, and even Instagram.

Example: If you sell handmade candles, use terms like “soy candles for relaxation” or “eco-friendly candle gifts” in your product descriptions and blog content.

Action Step: Identify 5-10 relevant keywords and incorporate them into your website and social posts this week.

5. Create Shareable, Value-Packed Content

Content that resonates and inspires sharing can significantly expand your reach.

What Makes Content Shareable?

Educational: Answer common customer questions.
Inspirational: Share relatable stories or quotes.
Relatable: Tap into everyday experiences your audience connects with.

Quick Content Ideas:

Create a “how-to” reel showcasing your product.
Post a carousel addressing FAQs about your business.
Share a behind-the-scenes video highlighting your process.

Action Step: Identify three frequently asked questions about your product. Create posts that answer these in a way that’s visually appealing and easy to share.

Reflect, Refresh, and Plan for 2025

These five strategies aren’t just quick fixes. They’re the building blocks for long-term business growth.

Ready to Dive Deeper?

Listen to the full episode of The Abundant Business Podcast for more actionable insights tailored to product-based business owners.

LISTEN HERE

Let’s make 2025 your best year yet!