How do I get more customers into my retail store?

We use the Zenith Method™ to help you increase visibility, attract the right foot traffic, and turn browsers into buyers. Most of our clients see an increase in traffic within weeks of implementing the strategy.

What kind of retailers do you work with?

I coach independent retailers across the UK — from gift shops and clothing boutiques to lifestyle stores and homeware brands. If you run a physical store or sell in-person and want more sales, I can help.

Do I need a big budget to grow my retail business?

No. Most of my clients grow without spending heavily on ads. We focus on connection, storytelling, customer experience, and systems that increase sales organically and sustainably.

What makes Samuel Chapman different from other business coaches?

I’ve built and sold multiple six-figure businesses, including brick-and-mortar stores, and I specialise in real-world retail, not theory. My coaching is personal, practical, and proven — rooted in results, not fluff.

How to Attract More Customers to Your Brick-and-Mortar Business

Running a brick-and-mortar business comes with its own unique set of challenges, from managing overhead costs to standing out in your local community. If you’ve been wondering how to get more people through your doors and create a sustainable, thriving business, you’re in the right place!

Drawing from my decade of experience managing physical businesses, I’ve compiled a list of actionable strategies that can help you boost foot traffic, create deeper connections with your community, and keep customers coming back for more.

1. Diversify Your Income Streams for Financial Stability

A key to sustaining a brick-and-mortar business is financial stability, and diversifying income streams can help you achieve it. Beyond daily transactions, think about offering:

Subscriptions

Could you bundle products into a monthly subscription? For example, a coffee shop might offer a “Coffee Club” with perks like a monthly bag of beans or free refills.

Bulk Orders or Contracts

Partner with local organisations, schools, or businesses to provide products in bulk. For instance, a bakery could supply pastries for corporate meetings.

Pro Tip: When pitching to local businesses, tailor your packages to meet their needs. Showcase how your offerings make their lives easier or more enjoyable.

2. Leverage Storytelling in Your Marketing

People don’t just buy products, they buy the stories and emotions behind them. By sharing your journey and the unique values of your business, you create a deeper connection with your customers.

Here are a few ideas to get started:

Share why you started your business.
Highlight what makes your products unique or special.
Feature customer testimonials that showcase your impact.

Action Step: Create a social media series around your story. For instance, post a “Throwback Thursday” photo of your early days, paired with a heartfelt caption about your growth.

3. Transform Your Store into a Community Hub

Your storefront can be more than just a place to sell, it can be a space to connect. Hosting events or workshops builds stronger ties with your community, which naturally leads to word-of-mouth marketing.

Event Ideas:

Themed workshops or masterclasses related to your products.
Collaborative events with local influencers or businesses.
Offering your space for group meetings during quieter hours.

When your business becomes a valued part of the neighbourhood, your community will actively support you, and spread the word about your store.

4. Stand Out with Local Marketing

As a brick-and-mortar business, you have a unique advantage: being physically embedded in your community. Use this to your benefit!

Here are some local marketing tactics to try:

In-Store Promotions: Run exclusive deals for walk-ins, like “Spend £X, get a free gift.”
Collaborate Locally: Team up with nearby businesses for cross-promotions or joint bundles.
Geo-Targeted Ads: Use platforms like Google Ads or Facebook Ads to reach potential customers within a specific radius.

5. Optimise Your In-Store Experience

Attracting customers is one thing; making them want to come back is another. A memorable, enjoyable in-store experience is key to fostering repeat business.

Focus on:

Building a friendly, knowledgeable team.
Keeping your space clean, inviting, and accessible.
Adding thoughtful touches, like offering samples or personalised recommendations.
Engaging all five senses—whether it’s through pleasant scents, great music, or visually appealing displays.

Final Thoughts

Attracting more customers to your brick-and-mortar business isn’t just about foot traffic, it’s about creating meaningful connections and providing exceptional value. By implementing these strategies, you can turn your store into a beloved fixture in your community.

Have questions or want to share your success story? Connect with me on Instagram @productcoachsam. I’d love to hear from you!

LISTEN NOW

If you found this post helpful, share it with a fellow business owner, and don’t forget to check out The Abundant Business Podcast for more actionable advice to grow your business.

Until next time, keep thriving!