3 Simple Fixes To Skyrocket your Sales (Avoid These Costly Mistakes)

If you’re a product business owner struggling to turn your amazing offers into consistent sales, you’re not alone.

Many entrepreneurs face this exact challenge, and the good news is that it’s often a matter of tweaking a few key strategies. In this blog post, we’ll dive into the three most common mistakes product business owners make when selling their products and, more importantly, how to fix them so you can start seeing results fast.

Mistake #1: Focusing Too Much on Your Product, Not the Customer

When you’ve poured your heart and soul into creating a product, it’s natural to want to talk about all the amazing features that make it special. But here’s the reality: your customers don’t care about features, they care about how the product will make them feel or solve their problems.

Take handmade candles, for example. While you might be proud of your eco-friendly soy wax and hand-poured technique, your customers are dreaming about transforming their homes into cosy havens that smell like freshly baked cookies.

The Fix:

• Focus on transformation, not features. Instead of saying, “Our candles are made with 100% soy wax,” try, “Create cozy, relaxing evenings with the warm glow and comforting scents of our eco-friendly candles.”
• Understand your customer’s desires. Ask yourself, What do my customers want to feel, experience, or solve? Lead with that in your marketing messages.

By putting your customer’s needs front and centre, you’ll not only grab their attention but also inspire them to take action.

Mistake #2: Pricing Without Considering Perceived Value

It’s tempting to price your products based solely on the cost of materials and labor, but this approach can backfire. Why? Because pricing isn’t just about numbers, it’s about perception.

For example, if you sell a luxury face serum but price it at £9.99, customers may assume it’s not high-quality enough to deliver the promised results. On the flip side, a higher price paired with strong messaging about its benefits can make it feel premium and worth the investment.

The Fix:

• Align your price with your product’s story. A low price says, “I’m budget-friendly.” A higher price says, “I’m premium, effective, and worth it.” Make sure your pricing reflects the transformation or value your product provides.
• Justify higher prices with value. Add compelling product descriptions, customer testimonials, or before-and-after photos to demonstrate why your product is worth the investment.

Customers are willing to pay more if they believe they’re getting something valuable. Make sure your pricing tells the right story about your product.

Mistake #3: Forgetting Urgency and Scarcity

People are natural procrastinators. If there’s no reason to buy now, they’ll push it off until later and “later” often turns into “never.” This is why urgency and scarcity are powerful tools for driving action.

Without urgency or scarcity, you’re leaving sales on the table. For example, if a customer knows your product will always be available, they’ll wait until the time feels right. But if they hear, “Only 5 left in stock!” or “Sale ends Friday,” they’re far more likely to take action immediately.

The Fix:

• Highlight limited availability. Use phrases like “Only 10 left!” or “Limited stock available!” in your product descriptions and marketing materials.
• Create time-sensitive promotions. Offer discounts or bonuses that expire within a specific timeframe. For example, “Get 20% off when you order by midnight Friday!”
• Use countdown timers. Adding countdowns to your website or social media posts can build excitement and encourage immediate purchases.

Remember, creating urgency and scarcity doesn’t have to feel pushy. Think of it as helping your customers make a decision that will benefit them sooner rather than later.

Simple Tweaks for Big Results

These three mistakes are common, but they’re also fairly easy to fix. By making small changes to your marketing and sales strategies, you can transform your offers from “meh” to irresistible.

Your Action Plan:

1. Review your current offers. Are you talking about features instead of benefits? Shift your focus to the transformation your product provides.
2. Reevaluate your pricing. Does it align with the story you’re telling about your product? Consider raising prices if it better reflects the perceived value.
3. Add urgency or scarcity to your offers. Whether it’s limited stock, time-sensitive discounts, or countdown timers, give customers a reason to buy now.

By implementing these strategies, you’ll not only see an increase in sales but also build stronger connections with your customers.

Ready to Take Action?

If this post resonated with you, here’s your challenge:
Pick one of these mistakes and make a small change to your offers this week. Once you see results, I’d love to hear about it! Send me a DM on Instagram @productcoachsam to share your wins.

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