Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

If you're trying to figure out how to sell products without an audience, you're in the right place.

Because here’s the truth most people won’t tell you:
You don’t need thousands of Instagram followers.
You don’t need a big email list.
And you definitely don’t need to wait months to start making money from your products.

Whether you're selling handmade goods, boutique clothing, or skincare online, it’s possible to make sales without a following—and in this post, I’ll show you how.

Why You Don’t Need a Big Audience to Make Sales

Most product business advice online focuses on building a following first—grow your Instagram, build your email list, post content daily, etc.

But what if you don’t have time to wait?

Thousands of product businesses have launched and thrived without an audience by focusing on buyers first, not followers. They didn’t rely on going viral—they simply put their products in front of people who were already looking for them.

Here’s the truth:

✅ You don’t need 10,000+ followers to start making sales
✅ You don’t need to create content for months before launching
✅ But you do need to know where your ideal customers already hang out

And that’s what I’m going to help you with today.

4 Proven Strategies to Sell Products Without an Audience

If you’re wondering how to sell online with no followers, these are the four best strategies to start with today:

1. Sell on Marketplaces That Already Have Customers

The fastest way to make your first sale is to tap into platforms with built-in traffic. Sites like Etsy, Amazon and Not On The High Street already have shoppers searching for products like yours.

Best Marketplaces by Product Type:

• Etsy – Handmade, vintage, personalised gifts

• Amazon – Everyday items, trending products, private-label goods

• eBay – Secondhand, unique, or discounted items

• Not On The High Street – Boutique, creative, or artisanal gifts

What To Do:

• Research what’s already selling in your niche

• Optimise your listings with SEO-friendly titles, strong descriptions, and high-quality images

• Add customer photos as soon as possible to build trust

• Run a small paid ad campaign (if budget allows) to speed up traction

2. Tap Into Local Communities and Online Groups

If you're asking how to sell products locally or without social media, this one’s for you.

You can make sales by showing up where your ideal buyers already spend time—without having to build your own audience.

Where To Look:

• Facebook Groups – Join niche groups, engage authentically, and offer your product when relevant (never spam!)

• Local Markets or Pop-Ups – Build trust in-person and allow people to see, touch, and experience your product

• Buy & Sell Apps – Platforms like Vinted or Depop are great for handmade or fashion goods

What To Do:

• Join 3 niche Facebook groups today and engage in the conversations

• Reach out to local markets or boutiques to showcase your product

• Use apps like Vinted to test pricing and get instant feedback

3. Use Micro-Influencers and Brand Ambassadors

If you don’t have an audience, borrow one. Collaborating with micro-influencers can put your product in front of people ready to buy.

Who To Work With:

• Micro-Influencers (1K–10K followers) – Higher engagement and more cost-effective

• YouTube Reviewers – Perfect for unboxing videos and product explanations

What To Do:

• Reach out to 5 micro-influencers in your niche

• Offer them a free product or commission in exchange for a post

• Create a referral or affiliate program to keep momentum going

Real Story: A small skincare brand I know sent samples to 10 micro-influencers and generated over 300 website visits and £2,000 in sales within a week—with zero followers.

4. Partner With Retailers and Wholesale Platforms

This strategy is all about letting someone else sell your product for you.

If you’re confident in your product and can fulfil orders in bulk, partnering with shops and online boutiques is a game-changer.

How To Start:

• Identify 10 boutique stores in your niche

• Offer them a consignment deal or 30-day terms

• Explore platforms like Faire or Abound, which connect brands with wholesale buyers

So, What Should You Do First?

To help you take action straight away, here’s your simple 3-step challenge:

✅ Step 1: Pick ONE of the four strategies above
✅ Step 2: Take action this week—whether that’s listing your product, contacting influencers, or applying to a local market
✅ Step 3: Track your results, tweak your approach, and keep going

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman