Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

Have you ever had a customer buy from you once, tell you they loved it… and then disappear?

You’re doing the hard part — getting the sale — but something’s not sticking if they’re not coming back. And the truth is, repeat customers are the secret to sustainable growth in any product-based business.

They’re easier to sell to. They spend more. They refer friends. So why aren’t you getting more of them?

In this post, I’ll walk you through 3 simple but powerful strategies to increase repeat sales and build long-lasting customer loyalty... PLUS an easy action step you can take this week to get started.

Why Repeat Customers Matter More Than Ever

We all love new customers. But chasing them constantly without nurturing the ones you’ve already got? That’s exhausting — and expensive.

In fact:

✅ Repeat customers spend up to 67% more than new customers

✅ It costs five times more to attract a new customer than it does to retain one

So let’s stop leaving money on the table and start creating systems that bring people back again and again.

Strategy 1: The Follow-Up That No One Sends

Most businesses treat the sale like the finish line. But really, it’s just the beginning.

If your customer receives their order and the only thing they hear from you is a boring receipt… you’re missing a massive opportunity.

Here’s What to Send 24–48 Hours After Purchase:

1. A genuine thank-you message — not just a template. Show appreciation for their custom.

2. A tip for using the product — how to care for it, store it, or make it last longer. Bonus points if you include a video!

3. A reason to come back — this could be a time-sensitive offer, a complementary product suggestion, or a bonus if they reorder within a certain window.

When you show customers that you care, you immediately stand out. And when you make it easy for them to get even more value, they’re far more likely to return.

Strategy 2: Create a Memorable Post-Purchase Experience

Ask yourself: what do your customers feel after they buy from you?

Delighted? Surprised? Underwhelmed?

Your post-purchase experience is what turns one-off buyers into brand fans. Because let’s face it — great customer service is rare. Which is exactly why it stands out when done right.

Try These Low-Cost Ways to Add Magic:

• A handwritten thank-you card

• A quote or note that matches your brand’s vibe

• A sample product, sticker, or invite to your VIP club

• Beautiful packaging that’s Insta-worthy

Make the experience shareable and special, and they’ll remember you... and talk about you.

BONUS: Ask for Feedback Every 3 Months

Send a short questionnaire to recent customers asking what they loved (or didn’t). It shows you care and gives you the insight to keep improving.

Strategy 3: Stay Connected (Even When You’re Not Selling)

Too many business owners only show up when there’s something new to sell.

But to build loyalty, you need to stay visible between sales — and make your customers feel part of your world.

Here’s How to Build a Connection Habit:

• Use Instagram Stories to share behind-the-scenes moments

• Start a WhatsApp group or email newsletter with product tips

• Share how customers are using your products (and their top tips!)

• Host live workshops or Q&As — online or in person

This isn't about showing up daily — it’s about showing up consistently and with purpose.

When your customers feel like they belong, they don’t just buy once. They buy often, they refer others, and they become loyal advocates for your brand.

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman