Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

If you run a retail business — whether in-store, online, or both — and you're looking for ways to boost sales without slashing your prices, then this post is for you.

Because while everyone’s talking about discounts, viral videos, and influencer collabs, you can sell more simply by improving your customer experience. No pushy tactics. No massive ad spend. No gimmicks.

Here are 3 high-impact strategies to increase sales (plus a bonus tip most retailers completely overlook).

1. First Impressions Matter More Than You Think

Customers decide within 1–3 seconds whether they want to stay and shop… or walk away. That’s true whether they’re stepping into your shop or landing on your website.

Ask yourself:

• Is your space or homepage clear, inviting and welcoming?

• Are your products well displayed or showcased visually?

• Do your team greet customers with a warm, genuine smile?

This is your chance to make a powerful first impression and invite people into a shopping experience that feels thoughtful, elevated and exciting.

TIP: Your homepage should feel like a personalised welcome. Your shop display should feel like it’s been created just for them.

2. Guide the Customer to the Right Product

Here’s the truth: most customers don’t actually know what they want. They might have a desire or frustration but no idea what to buy.

That’s where Guided Shopping comes in.

Instead of asking:
❌ “Can I help you?”

Try asking:
✅ “Are you looking for something special today or hoping to achieve something in particular?”

This approach changes the dynamic completely. You’re no longer just selling — you’re supporting them in finding a solution. And when customers feel seen and helped, they’re far more likely to buy (and come back again).

3. Create a Lasting Impression That Brings Them Back

Most retailers focus so much on getting the sale… but what happens afterwards?

What’s the last thing your customer remembers about your business?

Your lasting impression is what determines whether a customer comes back or disappears forever.

Here are some easy ways to make it count:

• Offer a small free sample at checkout

• Invite them to join your loyalty or VIP club

• Upgrade their delivery for free

• Follow up with a thoughtful thank-you email or handwritten card

The little touches matter more than you realise. People remember how you made them feel.

BONUS STRATEGY: The Power of Upgrades (Done Right)

If you’re not using upgrades in your retail business, you’re leaving money on the table.

But most people get this wrong by either:

• Offering expensive upsells that feel pushy

• Bombarding customers with too many choices

Here’s how to do upgrades the right way:

1. Make It Relevant

Pair your products with a complementary add-on:
👜 Buying a handbag? Suggest a matching purse.
💆‍♀️ Purchasing skincare? Recommend a serum to enhance the results.

2. Use the “Better Experience” Rule

Don’t just say:
❌ “Would you like to add this too?”

Instead, say:
✅ “This [product] helps your main item last longer / work better / deliver faster results.”

Make it about improving their outcome, not just increasing your sale.

3. Keep It Simple

Stick to one clear upgrade. Too many options confuse people and lead to “no thanks”.

When done well, upgrades make your customer feel like they’re getting an enhanced experience — not just spending more.

The Biggest Retail Mistake? Ignoring Your Existing Customers

Too many retailers are obsessed with finding new customers, but the real money is in your repeat buyers.

Did you know that repeat customers spend 67% more than new ones?

Let’s talk about how to turn one-time buyers into loyal brand fans:

✔️ Personalised Follow-Ups

Send thank-you emails after purchase with a guide on how to make the most of the product.
In-store? A handwritten note goes a long way.

✔️ Launch a Loyalty or VIP Club

Give your best customers early access, surprise gifts, and rewards that matter to them.

✔️ Host Exclusive Events

Got a physical shop? Run in-store VIP shopping evenings. Offer first dibs on new arrivals, refreshments, and let them bring a friend.

Sell online? Hold live shopping events or behind-the-scenes Instagram Lives to make your audience feel part of something special.

When people feel valued, they buy more. It really is that simple.

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman