Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

Why 'Done' Is Better Than 'Perfect': Overcoming Perfectionism in Small Business

Perfectionism can feel like a badge of honour, but for small business owners, it often becomes a barrier to growth. Striving for perfection can delay launches, derail projects, and keep you from making progress. In this blog post, we’ll explore why ‘done’ is better than ‘perfect’ and share actionable tips to help you overcome perfectionism and embrace progress.

Understanding the Hidden Costs of Perfectionism

While perfectionism might seem like a pursuit of high standards, it often masks procrastination and fear of failure. Here are some ways it impacts small business owners:

• Delayed Progress: Waiting for the "perfect" moment to launch a product or post can mean missed opportunities.

• Stifled Creativity: Perfectionism can lead to overthinking, leaving little room for creative problem-solving.

• Burnout: Constantly striving for unattainable standards can drain your energy and passion for your business.

Tip: Recognise when you’re over-perfecting tasks and ask yourself, “Will this extra effort significantly impact the outcome?” If not, it’s time to move forward.

Shift Your Mindset: Progress Over Perfection

Building momentum in your business starts with focusing on progress rather than perfection. Here’s how:

• Adopt a Growth Mindset: Understand that every action, even imperfect ones, helps you learn and grow.

• Set Realistic Goals: Break tasks into smaller, achievable steps instead of aiming for flawless execution.

• Celebrate Wins: Acknowledge progress, no matter how small, to reinforce positive habits.

Tip: Use the mantra, “Done is better than perfect,” to remind yourself that taking action is more valuable than endless tweaking.

Embrace Imperfect Action for Business Growth

Taking imperfect action is often the key to unlocking growth. Here’s why:

• Builds Momentum: Consistent actions, even small ones, create a ripple effect that drives results.

• Attracts Opportunities: Putting your work out there, even if it’s not perfect, opens doors to feedback, collaborations, and sales.

• Shows Authenticity: Customers appreciate businesses that are real and relatable, not flawless.

Tip: Launch that product, share that post, or pitch that idea. Remember, your audience values value over perfection.

Replace Perfectionism with Excellence

Excellence is about doing your best with the resources and time available, not obsessing over perfection. Here’s how to make the shift:

• Focus on Value: Prioritise delivering value to your customers rather than perfecting every detail.

• Set Deadlines: Commit to timelines that keep you accountable and prevent endless revisions.

• Learn and Improve: Use feedback from imperfect actions to refine and grow over time.

Tip: Think of your business as a journey. Excellence is about consistent improvement, not unattainable perfection.

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman