Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

If you’ve ever asked yourself:

• “What product should I sell online?”

• “How do I know if my product idea will actually make money?”

• “What products will be profitable in 2025?”

Then stop scrolling — this guide (and the free video it’s based on) is made for you.

Whether you’re starting your first shop or adding a new product to your range, I’ll walk you through how to find a profitable product idea that actually sells using proven strategies that have helped hundreds of product-based businesses grow.

Why Most Product Ideas Fail

(and What to Look for Instead)

Not all great ideas make great businesses.

35% of startups fail because there’s no market need. That’s why guessing (or copying trends) isn’t the strategy... validation is.

The 3 Signs of a Profitable Product Idea

Before you create or launch anything, ask:

1. Does it solve a real problem or desire?
   People pay for solutions or transformation, not just “stuff.”

2. Are people already spending money on similar products?
   No competition is a red flag. Healthy demand means opportunity.

3. Can this product grow with you?
   A profitable product isn’t just trendy, it’s scalable, adaptable, and positioned for repeat purchases.

In fact, scalable products are 3x more likely to generate consistent monthly income (Shopify Plus, 2024).

Step 1: Stalk What’s Already Working

Want to find a great product niche? Look at what’s already selling.

Tools like:

• Etsy bestsellers

• Amazon Movers & Shakers

• Google Trends

• Pinterest Predicts

…give you real-time insight into what people are buying now.

87% of ecommerce founders say they discovered their first product idea by observing market trends and customer behaviour (BigCommerce, 2024).

But don’t just copy, look for gaps, angles, and unmet needs.

Step 2: Ask Your People

(and Actually Listen)

You don’t need a massive audience, just a few ideal customers who’ll tell you what they’re struggling with.

Ask these questions:

• What frustrates you about [insert category]?

• What do you wish existed?

• What’s missing from the options you’ve seen?

Businesses that involve their audience in product decisions are 60% more likely to launch products that succeed.

Step 3: Validate Before You Invest

Don’t waste time or money guessing. Test your idea with:

• A waitlist landing page

• A “coming soon” product post

• Low-cost prototypes or pre-orders

• Simple surveys with incentive giveaways

1 in 2 ecommerce owners who validated before launch made their first sale within 7 days (Klaviyo).

Validation = confidence. No more guessing what people want.

Bonus: What Makes a Product Scalable?

Trendy products may spike. But profitable businesses are built on long-term potential.

Look for:

• Repeat purchase potential (e.g. skincare, pet goods, wellness)

• Customisable or bundle-friendly options (increases average order value)

• Niche appeal with broad enough demand (e.g. travel gear for digital nomads)

Brands with scalable core products grow 45% faster year-over-year than those chasing trends  

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman