Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

Struggling to get eyes on your products even though you're posting constantly?

You're not alone.

Every day, thousands of product-based business owners search for:

• How to increase sales without spending money

• How to grow an online store without ads

• How to get more visibility for my product business

• Why is no one buying from my small business?

If that’s you, this post (and the free video it’s based on) will be your game-changer in 2025.

Why More Visibility Doesn’t Equal More Sales

Most retail and ecom business owners believe that being visible = getting sales.

But the truth? Visibility alone doesn’t pay the bills.

Attention, trust, and action do.

Here's the breakdown...

Strategy 1: Borrow Someone Else’s Audience

Stop trying to shout louder. Instead, partner smarter.

Here’s why this works:

Brands that run partnership campaigns see an average 25–35% increase in new customers

1 in 3 small businesses gained their first 100 customers through collaborations, not ads.

Try this:

• Team up with similar-sized brands to run giveaways.

• Collaborate on Instagram Lives or pop-ups.

• Get your products in local cafés, yoga studios, or coworking spaces.

➡️ When you borrow a loyal audience, you're borrowing their trust and that’s what leads to sales.

Strategy 2: Show Up With Value (Not Just Posts)

Your content shouldn’t just fill the feed. It should spark curiosity, offer value, and create connection.

Here’s why:

70% of ecommerce businesses report low engagement despite posting 5+ times a week (Shopify).

But content that focuses on education or transformation gets 3x more shares and 2x more saves than purely promotional posts.

Try this:

• Post customer transformations (before/after or story-driven).

• Share behind-the-scenes content that builds brand connection.

• Educate people about your product's purpose, not just its features.

   Stop posting to be seen. Start posting to be remembered.

Strategy 3: Personal Outreach (That Doesn’t Feel Weird)

Think of this as customer matchmaking, not desperate selling.

68% of customers say they’re more likely to buy when a brand sends a personalised message or offer.

Businesses that consistently connect 1:1 with followers see up to a 30% increase in conversions compared to those that rely solely on public content (Klaviyo internal report).

Try this:

• Personally message past buyers and thank them.

• Offer VIPs early access to your next product drop.

• Connect with new followers who engage — and invite them to explore your bestsellers.

Human-first outreach builds trust, loyalty, and repeat sales.

Strategy 4: Simple SEO for Real People

SEO doesn’t need to be techy. In fact, the best kind is written for humans, not just search engines.

44% of online shoppers start with a search engine (Think with Google, 2024).

And product listings that include SEO-friendly language rank 27% higher and convert 20% more (Ahrefs + Shopify, 2023).

Quick wins:

• Use clear product names and everyday language in your descriptions.

• Add alt text to every image (think “handmade leather crossbody bag” not “image1.jpg”).

• Blog about how your product helps your ideal customer — like “Best Gifts for New Mums” or “What to Wear to a Summer Market”.

SEO helps your business get found on Google, Pinterest, and beyond even when you’re not posting.

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman