Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

If you’ve been searching for real answers to why your shop is making sales but still isn’t profitable, this is for you.

Whether you run a boutique, homeware store, gift shop, or other brick-and-mortar retail business, understanding how to price your products correctly is the difference between surviving and growing.

In this guide, you’ll learn three pricing strategies used by successful independent retailers to increase their profits, boost average order value, and build long-term customer loyalty... without hurting your brand or relying on constant promotions.

Why Your Store Might Be Losing Profit

(Even If You're Making Sales)

Here’s the truth that most shop owners aren’t told:

43% of retail businesses are losing money at the checkout.

Not because they aren’t busy. Not because they don’t care.
But because their retail pricing strategy isn’t working.

Most retailers either:

• Guess their prices based on competitors

• Offer random discounts to keep people buying

• Undervalue their products to appear “affordable”

And yet, the result is always the same: low margins, inconsistent sales, and exhaustion.

Let’s fix that, today!

Strategy #1: Price Based on Perceived Value, Not Just Costs

If you’re still using a basic markup formula (like doubling your wholesale cost), you’re leaving profit on the table.

Instead, shift your mindset from:

“What will people pay?”
To:
“What is this product worth to the right customer?”

Shoppers don’t buy based on price alone.

They buy based on how your product makes them feel, how well it solves a problem, fits into their life, or aligns with their identity.

Strategy #2: Increase Average Order Value with Smart Add-Ons

Want to boost your daily revenue without more customers?
Start focusing on your average order value (AOV).

This means offering:

• Complementary products at checkout

• Bundled deals that make spending more feel like a no-brainer

• Tiered pricing that rewards larger purchases

Example: A customer buying a candle might also love a matching holder or a gift wrap service. These small additions can significantly increase your profit per sale, without adding pressure or pushing upsells.

Strategy #3: Boost Perceived Value Through Merchandising & Messaging

It’s not just what you sell, it’s how you present it.

If your product is displayed poorly, priced awkwardly, or surrounded by clutter, customers assume it’s cheap.
If it’s styled well, framed with the right messaging, and easy to imagine in their lives... its value instantly increases.

Here’s what to check:

• Are your displays clean, clear, and emotionally engaging?

• Are your price points presented with confidence?

• Do your tags or signage tell a story, or just list a number?

Retail Pricing Doesn’t Have to Be Guesswork

Getting your pricing right isn’t just about maths, it’s about psychology, positioning, and leading your business like a Retail CEO.

If you're tired of:

• Running sales that don’t actually help

• Feeling uncertain about what to charge

• Making money but not seeing the profit

Then these strategies are your next step.

Want Help Applying These Retail Pricing Strategies in Your Store?

If you’re ready to stop guessing, start growing, and finally feel confident in how you price your products... let’s talk.

Book your FREE Retail Breakthrough Call now
I’ll help you uncover exactly where you’re losing profit and what to fix first.

👉 Book your free discovery call here

Got questions or want to chat?

If this post resonated with you, please share it with someone who could benefit from hitting reset and setting intentional goals for their business.

I’m on a mission this year to help as many small business owners as possible have their brightest year yet, and I can only do that with your support.

Drop me a message on Instagram @productcoachsam. I’m here to help you succeed!

Samuel Chapman