Hello! I'm Samuel Chapman. 

I'm on a mission to show you that every product based business can flourish and grow, no matter the challenges. Regardless what you sell, or whether you have a physical or online location.

With the right knowledge, tools, and a bit of inspiration, you can achieve amazing results.

Want to grow your retail store in 2025?

Whether you run a boutique, gift shop, beauty salon, or product business with a physical location, one thing remains true:
Sales don’t happen unless people show up.

With foot traffic shifting, competition rising, and online distractions increasing, it’s never been more important to market your retail store with intention and clarity.

Here are 10 proven marketing strategies you can implement now to attract more customers and increase your in-store sales.

1. Master Your Local SEO

When customers Google “gift shop near me” are you showing up?

Optimise your:

• Google Business Profile

• Local directory listings

• Website keywords (include your town, area, and service type)

• Reviews, ask happy customers to leave them weekly

Pro tip: Include phrases like “independent [type] store in [location]” on your homepage.

Run In-Store Promotions (With a Twist)

Seasonal sales are old news. Instead, run creative campaigns that get people talking.

Try:

• Me-Day Makeovers

• Rainy Day Rewards

• Local Business Loyalty Days

• Exclusive VIP Member Events

Make your marketing feel personal, not generic.

3. Create a Referral Program

Happy customers are your best marketing team.
Give them a reason to spread the word.

Offer something like:

• “Refer a friend and you both save 10%”

• “Bring in a new customer and get a free gift with purchase”

Make it easy to track and rewarding to use.

4. Use Instagram and Pinterest for Hyper-Local Reach

These platforms are visual, engaging, and powerful, especially for retail.

Post consistently using:

• Location-specific hashtags

• Behind-the-scenes content

• Customer photos and testimonials

• Limited-time offers and new arrivals

Bonus: Use Reels to showcase products in action — or get your team involved.

5. Build an Email List (and Actually Use It)

Email marketing for retail is underrated.

Start building your list in-store and online:

• Offer a freebie, entry in to a competition or VIP pass in exchange for their email

• Send weekly updates with promotions, new products, and helpful tips - Make sure it is highly valuable and not just sales.

Tip: Use subject lines like “New in store this week…” or “Just for our VIPs”

6. Collaborate with Other Local Businesses

Find a like-minded shop, café, or service provider and create something together.

Ideas:

• Host a pop-up

• Run a joint giveaway

• Feature each other in newsletters or on social

This cross-promotion builds community and customer trust.

7. Collect (and Use) Customer Testimonials

Word-of-mouth still rules especially when customers are choosing between you and someone else.

Collect testimonials in person, by email, or via Instagram DMs, then display them:

• On your website

• In your shop window

• Inside product tags or packaging

Bonus: Turn great reviews into carousel posts on social media.

8. Offer Bundles and Add-Ons

Make it easier (and more tempting) for customers to spend more per visit.

Ideas:

• “Complete the look” bundles

• Treatment + product offers

• Add-ons at checkout for a few pounds more

This boosts average order value (AOV) without needing new customers.

9. Host In-Store Events and Workshops

Events give customers a reason to visit and tell others.

Try:

• Customer appreciation evenings

• DIY or seasonal workshops

• Local speaker or brand feature nights

Make it special: limited spots, drinks, goody bags, behind-the-scenes access.

10. Track What Works — and Do More of It

Marketing isn’t about doing everything. It’s about doing what works.

Track:

• Foot traffic

• Promo redemptions

• Social engagement

• Repeat customer visits

• What drives sign-ups or sales

Then double down on what’s delivering ROI and drop the fluff.

Here’s How I Can Help You Today:

• Read the Book: Sell Smarter, Not Harder: Proven Strategies to Get Your Products Seen and Sold

• Take the Masterclass: Transform Your Product Business in 100 Days

• Apply for Coaching: Work 1:1 With Me to Grow Your Retail Brand

Final Thoughts

Being a great product creator doesn’t always make you a confident seller and that’s okay. That’s where I come in.
If you’re tired of guessing and ready to grow your retail business with expert support, let’s talk.