Finally Grow Your Retail or Ecomm Business With a Proven CEO-Led Strategy
Coaching and accountability for small business owners ready to sell more, attract ideal customers, and step into their CEO role... with clarity, confidence and real support
See What Others Are Saying
Claire
Bag Designer & Workshop Host
“ Before I signed up I wasn’t sure I’d have the time to do what Sam would suggest we work on each week and I was worried that alone might add to the overwhelm but I look forward to it each week knowing that I’m being held accountable and I have Sam to guide me and point me in a direction so I can figure things out quicker than before.
I’m so glad I did join up, my language is becoming clearer, my processes becomming smoother, i’m clearer on my to-do list and my confidence has grown very quickly in just 4 weeks. I would definitely recommend Sam to others.”
Susan
Jewellery Retailer
“Before working with Sam, I was constantly on. Packing orders at 10pm, rewriting product descriptions, and second-guessing every decision. I thought that was just part of running a small shop. But within weeks of joining, I’d doubled my monthly revenue and more importantly reclaimed my time with my family again!
My messaging is clearer, my marketing is doing the heavy lifting, and I finally have my weekends back. I now spend Saturdays with my daughter instead of glued to my laptop, and I’m not waking up at 3am worrying about my next sale. I feel like a business owner now, and for the first time in a long time, I actually feel proud and in control.”
Rachel
Baby Clothes Retailer
“I used to feel stuck at £5k a month, no matter how hard I worked or how much I posted. Since joining the Retail CEO Accelerator, everything’s changed. We restructured my product offers, improved my average order value, and created a clear content plan that actually converts.
Now I’m hitting £40k-£50 months and selling out faster than I can restock. But the biggest win? I’m no longer tied to my phone 24/7 or feeling like I’m failing as a mum. I finish work earlier, I’m more present with my kids, and I’ve even started planning our first proper family holiday in years. I finally feel like I’ve built something that supports my life, not something that takes over it.”
My Mission:
Helping you to grow your retail or Ecommerce store with clarity & confidence
Hi, I’m Samuel | Retail Business Coach, Ecommerce Strategist, and creator of the Retail CEO Accelerator.
After building multiple six-figure small businesses of my own, from a busy salon to an online store and digital offers... I know exactly what it’s like to feel stuck, scattered, and unsure of what to do next.
I also know how to turn things around. Since launching my coaching business, I’ve helped hundreds of retail and ecommerce founders find clarity, increase sales, and finally feel confident running the business they worked so hard to build.
Whether it’s tightening up your messaging, increasing your average order value, getting repeat customers, or simply getting your head above water, I’ll help you take control and make it work.
This isn’t vague mindset chat or one-size-fits-all advice. I combine real business experience with practical, personalised support to help you grow a business that’s clear, confident, and built to last.
If you’re ready to stop winging it and start showing up like the CEO your business needs, I’d love to support you.
