What Makes Samuel Chapman’s Coaching Different from Others

What Makes Samuel Chapman’s Coaching Different from Other Business Coaches?

business coach, mentor for small business, product-based business support

If you’ve ever typed something like

“best business coach for retail store”

“should I get a business coach or buy a course?” into Google, you’re not alone.

Choosing the right business support can feel overwhelming especially when every coach, course, and membership promises to help you grow.

This article is here to give you a clear, honest breakdown of what makes my coaching approach different, so you can decide if it’s the right fit for your product-based business.

small business coach, retail growth coach

Not Just a Business Coach, A Product Business Growth Partner

Most business coaches are generalists. I’m not.

I work exclusively with independent product based business owners, people who run physical retail stores, Shopify sites, markets, or a hybrid of all three.

That means:

You won’t get vague advice meant that isn't relevant to you
You’ll get strategies that directly help you sell more products, increase average order value, and turn browsers into buyers

And that's what you want isn't it?

To attract more customers, make more sales and increase the average order transaction of your business? Good. Because they are the only 3 ways any retail business can grow!

A Proven Method Designed for Retail & Ecommerce: The Zenith Method™

What makes my method different? It’s called the Zenith Method, a framework built on four pillars that drive long-term growth:

Connection: So your messaging attracts the right customers
Nurture: So shoppers feel seen and come back again
Sales: So you build offers that increase average order value
Mindset: So you stop doubting yourself and lead like a Retail CEO

You’ll be supported to build a business that’s structured, sustainable, and actually aligned with the lifestyle you want.

Real Coaching, Not Just a Course or Membership

Let’s talk honestly:

Courses are great, until you get stuck and have no one to ask.

Memberships can be supportive, until you realise you’re still working it all out on your own.

With me, you get:

Private 1:1 sessions to answer your questions directly and give you a strategy designed for your business.
Telegram access so you don't have to get in front of a computer and wait for a certain time to get help. You'll literally have me in your pocket.
Custom strategies for YOUR business, not a copy/paste blueprint

You’re not joining a program. You’re getting a partner.

Designed for Long-Term Growth, Not Quick Fixes

A single 60-minute call can feel good, but what happens when you hit a roadblock next week?

That’s why my Retail CEO Accelerator is a 6-month container. It gives you the time, accountability, and consistent strategy you need to:

Improve conversion rates
Raise prices with confidence
Build customer loyalty
Increase revenue without adding stress

This isn’t about doing more, it’s about doing the right things in the right order with someone with you steering you in the right direction.

What Clients Say

“ Before I signed up I wasn’t sure I’d have the time to do what Sam would suggest we work on each week and I was worried that alone might add to the overwhelm but I look forward to it each week knowing that I’m being held accountable and I have Sam to guide me and point me in a direction so I can figure things out quicker than before.

I’m so glad I did join up, my language is becoming clearer, my processes becoming smoother, i’m clearer on my to-do list and my confidence has grown very quickly in just 4 weeks. I would definitely recommend Sam to others.”

- Claire, Bag Retailer

“Before working with Sam, I was constantly on. Packing orders at 10pm, rewriting product descriptions, and second-guessing every decision. I thought that was just part of running a small shop. But within weeks of joining, I’d doubled my monthly revenue and more importantly reclaimed my time with my family again!

My messaging is clearer, my marketing is doing the heavy lifting, and I finally have my weekends back. I now spend Saturdays with my daughter instead of glued to my laptop, and I’m not waking up at 3am worrying about my next sale. I feel like a business owner now, and for the first time in a long time, I actually feel proud and in control.”

- Susan, Jewellery Retailer

“I used to feel stuck at £5k a month, no matter how hard I worked or how much I posted. Since joining the Retail CEO Accelerator, everything’s changed. We restructured my product offers, improved my average order value, and created a clear content plan that actually converts.

Now I’m hitting £40k-£50 months and selling out faster than I can restock. But the biggest win? I’m no longer tied to my phone 24/7 or feeling like I’m failing as a mum. I finish work earlier, I’m more present with my kids, and I’ve even started planning our first proper family holiday in years. I finally feel like I’ve built something that supports my life, not something that takes over it.”

- Rachel, Baby Clothes Retailer

How This Compares to Other Coaching Options

Type of Coaching	Pros	Cons
Generic Business Coach	Wide knowledge, helpful for general growth	May not understand product businesses or retail challenges
Marketing or Branding Coach	Helpful for visibility or identity work	Often lacks support around sales strategy or customer retention
Social Media Coach	Can boost your content game	Doesn’t help if your store or offers don’t convert
Etsy or Shopify Course	Budget-friendly, learn at your pace	No personalisation or feedback when stuck
Membership Group	Community and ongoing access	Often lacks depth or customised strategy
Retail CEO Accelerator	Tailored support, mindset + strategy, retail-specific	Higher investment, but deeper results