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I’m Sam Chapman, retail growth strategist and coach to independent shop owners across the UK.

I help retailers attract more footfall, boost repeat sales, and feel genuinely confident running their business without constant discounts or burnout.

And I get it, because I’ve been there.

I opened my first store 10 years ago.
Spent 2 years stuck in debt, confused, and wondering if the dream was slipping away.

In-fact, I nearly went bankrupt, twice!!

But with the right support and strategy, I turned that struggling business into a £650K+ year success that ran without me… in under 2 years.

Now? I’m on a mission to help other retailers skip the panic and start growing with purpose.

This page is your invite.
Let’s make sure you never have to feel like you’re doing this alone...

I’ve helped hundreds of product-based business owners turn things around with practical, proven strategies, all rooted in what makes independent shops thrive.

My signature Zenith Method focuses on 4 pillars:

✔️ Connection – Being seen by the right people
✔️ Nurture – Turning browsers into loyal, repeat buyers
✔️ Sales – Creating offers that increase average order value (without discounting)
✔️ Mindset – Helping you stay focused, supported, and confident as you grow

Here’s what others have said…

“Sam helped me triple my footfall and get customers coming back without spending more on marketing.”

– Lee, Clothing Boutique Owner

"After just one In-store session, I saw exactly where I was leaking sales and with Sam's help, fixed it. I just had my most profitable week! Thanks Sam ”

- Tina, Homeware Store

"I’m so glad I did join up, my language is becoming clearer, my processes becoming smoother, i’m clearer on my to-do list and my confidence has grown very quickly in just 4 weeks. I would definitely recommend Sam to others.”

- Claire, Bag Retailer

"I now spend Saturdays with my daughter instead of glued to my laptop, and I’m not waking up at 3am worrying about my next sale. I feel like a business owner now, and for the first time in a long time, I actually feel proud and in control.”

- Susan, Jewellery Retailer

What This Could Look Like for You

Imagine this…

✔️ Customers not just noticing you, but talking about you
✔️ People coming back because your shop feels worth returning to
✔️ Your layout, messaging, and offers all working together to drive sales
✔️ Knowing exactly what to focus on, and feeling proud of the business you're building

You didn’t open your shop to feel stuck, stressed, or invisible.
You opened it because you had something special to share and because you wanted it to work.

This is where it starts to shift.

What We'll Do on Your Free Discovery Call

This is NOT a sales pitch. It’s a 30-minute strategy session built around you and your store.

On the call, we’ll:

• Look at how you're currently attracting customers (and where you might be missing opportunities)

• Uncover simple ways to increase your repeat sales and average order value

• Identify what you can start doing right away to create growth, without extra pressure or big costs

You'll leave the call with more clarity, more confidence, and a plan that makes sense for your shop.

Should you want my help:

I will then talk you through the ways in which we can work together so you can have my eyes directly on your business, helping you implement systems and strategies in to it. 

This Isn’t for Everyone

This is for independent shop owners who:

• Are putting in effort but not seeing the traction they want or deserve

• Want more loyal customers, more consistent sales, and less “guesswork”

• Are serious about growing but want to do it sustainably and strategically

If that’s you, then I’d love to help.

Your Next Step

👉 Book Your FREE Discovery Call Here

Or, if you're not quite ready to chat, feel free to scroll down,
You'll find links to my book, YouTube channel, and free tools to help you get started.

No pressure. Just support, strategy, and a proper plan for your shop.

I wrote a book:

Sell Smarter, Not Harder: Proven Strategies to Get Your Products Seen & Sold - Available on Amazon

It’s packed with practical steps that help product businesses discover what 'mindset marketing' is, how to stand out in-front of your ideal customers and make the most of your working day without overwhelm. 

Prefer to watch instead?

I regularly share short, practical videos on retail growth strategies, customer attraction, and sales systems on my youtube channel. 

Not Ready to Chat Yet?

Start With the Sales Growth Scorecard

Want to find out where your biggest sales opportunities are hiding?

Take my Retail Growth Scorecard, it’s fast, free, and built specifically for independent shop owners like you who want clarity, not confusion.

✅ Answer 15 quick-fire questions
✅ Takes less than 2 minutes
✅ Get a personalised score and action plan, instantly
✅ No jargon, just clear next steps you can take right away

Let the scorecard show you where you're missing out and how to start turning browsers into buyers today.