Samuel Chapman Reviews
What Retailers Are Saying
If you’ve been searching for Samuel Chapman reviews or Sam Chapman reviews to find out if working with me is worth it, this page is for you.
I’ve helped over 100 independent retailers across the UK improve footfall, boost sales, and build businesses that finally work for them, not just because of them.
But don’t just take my word for it.
Here’s what real retailers are saying about working with me through 1:1 coaching, in-store support, online masterclasses, and the Retail CEO Accelerator...
Book Your Free Discovery Call HereClaire - Bag Designer & Workshop Host
“Before I signed up I wasn’t sure I’d have the time to do what Sam would suggest we work on each week and I was worried that alone might add to the overwhelm but I look forward to it each week knowing that I’m being held accountable and I have Sam to guide me and point me in a direction so I can figure things out quicker than before.
I’m so glad I did join up, my language is becoming clearer, my processes becoming smoother, i’m clearer on my to-do list and my confidence has grown very quickly in just 4 weeks. I would definitely recommend Sam to others.”
Susan - Jewellery Retailer
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“Before working with Sam, I was constantly on. Packing orders at 10pm, rewriting product descriptions, and second-guessing every decision. I thought that was just part of running a small shop. But within weeks of joining, I’d doubled my monthly revenue and more importantly reclaimed my time with my family again!
My messaging is clearer, my marketing is doing the heavy lifting, and I finally have my weekends back. I now spend Saturdays with my daughter instead of glued to my laptop, and I’m not waking up at 3am worrying about my next sale. I feel like a business owner now, and for the first time in a long time, I actually feel proud and in control.”
Rachel - Baby Clothes Retailer
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“I used to feel stuck at £5k a month, no matter how hard I worked or how much I posted. Since joining the Retail CEO Accelerator, everything’s changed. We restructured my product offers, improved my average order value, and created a clear content plan that actually converts.
Now I’m hitting £40k-£50 months and selling out faster than I can restock. But the biggest win? I’m no longer tied to my phone 24/7 or feeling like I’m failing as a mum. I finish work earlier, I’m more present with my kids, and I’ve even started planning our first proper family holiday in years. I finally feel like I’ve built something that supports my life, not something that takes over it.”
Lisa - Interiors Retailer
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“Sam’s insight is unreal. His strategy made our tiny store feel like a big brand. Our AOV is up, and our team finally knows what ‘good’ looks like.”
Ben - Coffee Shop / Retailer
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“His walk-through of our space found 3 sales leaks I didn’t even know existed. We fixed them, and sales jumped the next week.”
Sara - Lifestyle Store Owner
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“I was running on instinct, not strategy. Sam helped me finally understand why customers weren’t converting and gave me a clear plan for fixing it. Now, I feel in control of my marketing, my messaging is clearer, and my in-store team are actually selling. Our online basket size has jumped 28% since applying his tweaks.”
Marcus - Apparel Store Owner
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“Before working with Sam, I was just posting on Instagram and hoping for the best. I had no idea how to actually attract footfall or web traffic that converted. Sam helped me simplify my message, sort my homepage, and train my staff to sell with confidence. We’ve had more repeat customers in the last 6 weeks than the last 6 months.”
Anisha - Retail Store Owner
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“Sam helped me stop feeling like I was always behind. Whether it was email marketing, product layout in-store, or our sales strategy, he broke it down in a way that made it feel doable. My website now gets consistent daily orders, and our Saturday in-store sales have doubled. Best of all? I finally feel like the CEO of my business.”


