Is Hiring a Business Coach Worth the Cost?

What You Really Need to Know as a Small Business Owner

“I know I need help… but can I afford it?”

If you’re a small business owner googling questions like:

"Is a business coach worth the money?"

 

"How much does a mentor cost for a small business?"

 

"Do I need a business coach or just need to work harder?"

You’re not alone. This blog post is for you.

You’re likely feeling frustrated. Maybe even embarrassed. Because on paper, everything should be working:

You’ve got great products. You’re putting in the hours. You’ve tried running ads, posting Reels, updating your website. You’ve followed the advice. But you’re still not making consistent sales. And now you’re wondering if bringing in a coach or mentor could actually change anything.

Spoiler alert: it can. But only if it’s the right support for you.

Let’s break it down.

What Does a Business Coach Actually Cost?

Let’s start with the number one question everyone has:

"How much does this actually cost?"

Group coaching programs: 

Usually between £50 and £500 per month.

These tend to offer community support, calls, and resources but minimal one-on-one time.

Mid-range 1:1 coaching: 

Typically costs £500–£1,500 per month depending on length of sessions, frequency, and communication style (email, video, voice note).

Premium 1:1 support or hybrid models: 

Programs with access to the coach daily or throughout the week often cost between £2,000 and £10,000 for a minimum of 3-6 months.

VIP Days or Intensives: 

One-off, full-day strategy sessions typically cost between £500–£10,000.

But here’s the thing:

Although you might not believe me in this moment, it's not actually about how much it costs.

It’s about how much it’s costing you not to fix what’s broken.

The Bigger Cost: Staying Stuck

You might be thinking:

"I just need to figure it out myself."

"Maybe next month will be better."

"I can't spend money until I make more."

And I understand that way of thinking because those thoughts have gone through my mind in the past too!

But let’s get honest. Waiting is costing you far more than you think:

Every month of low or no sales = lost revenue

 

Every day of confusion = lost confidence

 

Every week of poor strategy = missed opportunity

 

Hiring a coach isn’t an expense.

It’s a decision to stop guessing and start growing with a plan.

Imagine having someone who can help you:

Raise your prices and still get sales

 

Fix your product descriptions so they actually convert

 

Stand out in a way that attracts buyers

 

Create offers (not discounts) that drive repeat customers, not one-time sales

how do i make more retail sales

What If I’ve Wasted Money Before?

I get it. You might have bought memberships, or courses that didn’t deliver (I know I have!).

Maybe even joined a group program that left you more confused than when you started.

The difference?

Courses give you information. Coaching gives you implementation.

A great coach doesn’t just tell you what to do. They guide you through what to do next for your business.

They show you where your blind spots are. They remind you of your goals, even when you want to give up. They care about you and your business nearly as much as you do! (because let's be honest, It's impossible to love your business quite as much as you do)

FAQ's You Might Still Be Wondering

What Working with the Right Coach Looks Like

If you came to work with me, here’s what would change:

You’d have a clear strategy to sell and doesn’t rely on discounts

 

You’d stop people from “just browsing” and start turning them into customers

 

You’d increase your average order value without adding even more stock

 

You’d have the confidence to lead your business, not just survive it

This isn’t about magic. It’s about clarity, strategy, and daily support so you don’t fall off track.

You Just Need a Better Plan.

Business is hard. But it doesn’t have to feel like this.

Hiring a coach won’t solve everything overnight. But it will shorten the learning curve. It will help you make decisions faster, avoid the wrong ones altogether, and move your business forward every single week.

So the real question isn’t can you afford it? 

It’s: Can you afford to keep doing this alone?

 

 

Ready to Talk It Through?

If this post hit home, and you know something has to change, I’d love to meet you.

And that is exactly why I offer FREE 30 minute zoom calls.

It's a chance for me to get to know you and your business and for you to get to know me and see if we are a right fit.

Book your free discovery call. We’ll walk through your biggest challenge, and I’ll tell you honestly if I can help and how.

No pressure. Just clarity.

Book Your Free Discovery Call Here

How Samuel Can Help You

Join 60 seconds With Sam

The e-newsletter giving you weekly tips, advice and answering your biggest questions.