Heard Business Coaching Doesn’t Work?

You’re Not Alone.

You might be here because you Googled:

“Is business coaching a scam?”

“Why business coaching doesn’t work”

“Are business coaches worth it?”

“Why I regret hiring a coach”

“Business coaching horror stories”

If so, welcome. Let's get you some answers!

There are real concerns about the business coaching industry. And as a product business owner myself, I’ve been in your shoes, feeling let down by generic advice, inflated promises, and unclear results.

This page is your honest guide to:

What doesn’t work in coaching

Why so many small business owners feel burned

What to look for in a legit business coach

And exactly how my services are built to be different

Concern 1: "Anyone Can Call Themselves a Coach"

The Problem:

There’s no regulation in the industry, and it’s true... anyone can claim to be a coach.

How I’m Different:

I bring lived experience, not just theory. I turned a failing brick & mortar business into a multi-6-figure success, opened a second location, and launched online to win awards and accolades.

Now, I've sold that business to coach other small business owners to achieve their goals. You’re not getting recycled advice. You’re getting strategies that have been tested, proven, and tailored to get actual results.

Concern 2: "It’s All Hype and No Substance"

The Problem:

So many coaches promise fast cash, viral fame, or 10x results without backing it up.

How I’m Different:

I don’t do hype. I do strategy. Every offer I create, every funnel I teach, every plan I map out is rooted in psychology, sales data, and retail-specific methods that work.

I won’t promise magic. I promise momentum and sustainable results.

Concern 3: "It’s Too Expensive and Not Worth It"

The Problem:

Many coaching programs charge thousands without showing clients how to actually get ROI.

How I’m Different:

My coaching is designed to pay for itself. Whether you work with me for a day or six months, we focus on increasing your average order value, customer return rate, and daily sales.

We map strategies that make your business more money, so your investment becomes profit, not just an expense.

Concern 4: "It’s One-Size-Fits-All Advice"

The Problem:

Some programs are just repackaged content I can find online for free, not tailored support.

How I’m Different:

Everything I do is personalised. I understand how frustrating and lonely it can be running a business, which is why I work directly with you, inside your business.

My Retail CEO Accelerator is 1:1. My Store Breakthroughs happen in your physical shop. 

I give you just what you need, when you need it.

Concern 5: "Pushy, Pressure-Driven Sales Tactics"

The Problem:

High-pressure sales are everywhere, from countdown timers to fear-based messaging in a desperate bid to get you to buy in.

How I’m Different:

While scarcity and urgency marketing is a method that has been proven to work, I believe in respectful, honest conversations. Every program starts with a free discovery call, no strings attached. If it’s not the right fit, I’ll tell you. I want you to feel empowered, not sold to.

Concern 6: "Vague Success Metrics"

The Problem:

Some coaches flaunt huge revenue numbers without a clear understanding of how they achieved them or in what timescale.

How I’m Different:

My personal achievements now revolve around helping my clients (small business owners like you) to achieve their biggest goals and dreams.

So my revenue numbers now are meaningless in how I can help you to achieve yours.

However, I did take my first business from near bankruptcy after defaulting on literally every payment to paying back every loan within 12 months and taking that same business to 650k+ a year within 12 months after that.

Concern 7: "All Mindset, No Strategy"

The Problem:

While mindset is vital, it’s not enough on its own to help you achieve success.

How I’m Different:

I combine mindset and strategy. You get clear steps and the confidence to take them. Because it’s not enough to believe in your business. You need a plan that makes it profitable. Together these help you to become unstoppable. 

Concern 8: "Clients Get Dependent on Their Coach"

The Problem:

Ongoing coaching without structure can lead to dependency with the business owner never sure if they can make certain decisions on their own.

How I’m Different:

My programs are built to make you independent. From your action plans to your systems, everything we work on helps you make smarter decisions solo. And when you need me? I’m there, but not in a way that keeps you reliant.

I want you to have a business that runs successfully, even without it having to rely on you!

Concern 9: "The Coach Didn’t Understand My Business"

The Problem: 

Generic business coaching doesn’t work for product-based retail brands.

How I’m Different: 

This is literally all I do. I work specifically with retail and ecommerce brands that sell physical products. I understand stock, merchandising, customer psychology, and AOV better than most generalist or social media coaches ever will.

Concern 10: "Too Many Horror Stories Out There"

The Problem: 

Social media is full of people sharing negative coaching experiences.

How I’m Different: 

I get it. But I do want you to think of it like this, are you louder when something positive happened or when something negative happened?

People have a tendency to get very loud whenever something doesn't go according to plan, it's like everyone must know about it.

But when something great happens? Most people never even get to know about it.

The same can be said for peoples experiences with coaching.

There are great coaches out there who genuinely care about you and your business, not everyone is only out for the money.

You can check my YouTube channel, or testimonials to see how I show up and how my clients feel seen, supported, and successful.

You Deserve Coaching That Feels Different

If you’ve been burned before, or you’re scared of wasting money, you’re not alone.

I’ve built this coaching business to be everything I wish I’d had when I was struggling: honest, strategic, and supportive. If you want a clear path, real help, and a coach who’s in it with you, I’m ready when you are.

Book Your Free 30-Minute Call

Let’s build something great. No fear.

Just smart support for the product business you love.

How Samuel Can Help You